Privacy Policy

This Privacy Policy describes how the 12% iOS app (“12%”, “we”, “us”, “our”) collects, uses, processes, shares, and protects your information when you use our mobile application and related services (collectively, the “Service”). By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and definitions

Capitalized terms have the meanings assigned below.

• Account: a profile you create (if available) to access the Service.
• Personal Data: information that identifies or can reasonably be linked to an individual.
• Health Data: information you provide relating to your body, nutrition, goals, or progress (such as weight, height, food logs, and progress photos).
• Usage Data: data collected automatically through your use of the Service (such as device information, event logs, and diagnostics).
• User Content: photos, images, text entries, metadata, or other inputs you submit through the Service.
• You: the individual using the Service.

2. Types of data we collect

We collect the categories of information described below. Depending on your location, some of these categories may be considered sensitive personal information or health information.

2.1 Personal data you provide

• Email address (for support, account access, or communications)
• Optional profile details you choose to provide
• Messages you send to support

2.2 Health, fitness, and nutrition data

To provide calorie tracking and progress features, we may process Health Data you choose to enter, such as:

• Weight, height, and body-related inputs
• Nutrition goals and targets
• Food logs (including items you type or otherwise record)
• Progress tracking data and progress photos (if you upload them)

You decide what Health Data to provide. Some features may not work without certain inputs (for example, calorie targets and progress tracking).

2.3 User content (including photos)

• Photos you upload (such as progress photos, if applicable)
• Text entries, notes, and logs
• Metadata associated with your uploads (such as timestamps)

2.4 Usage data

We automatically collect Usage Data such as:

• Device type, operating system, and app version
• IP address (generally derived from your internet connection)
• Crash logs, performance data, and diagnostics
• Feature usage and interaction analytics

2.5 Notifications data

If you enable push notifications, we may process a device token provided by Apple to deliver notifications (for example, reminders and trial/subscription notices).

2.6 Purchases and subscriptions (billing)

The Service may offer subscriptions, including a 7-day free trial and a notification around day 6. Purchases are handled through Apple’s in-app purchase system. We do not receive or store your full payment card details. We may receive limited information from Apple such as purchase status (active/expired), product identifiers, and timestamps to provide access and prevent fraud.

No refunds: to the extent permitted by law, purchases are non-refundable. Apple’s policies and your local consumer laws may provide additional rights.

3. How we use your data

We use collected information for purposes including:

• Provide and operate the Service (calorie tracking and progress features)
• Personalization and recommendations
• Customer support and responding to requests
• Debugging, analytics, and improving reliability and performance
• Security, fraud prevention, and abuse detection
• Legal and compliance purposes

4. How we share personal data

We do not sell your Personal Data. We may share Personal Data in the following circumstances:

• Service providers: with vendors that help us run the Service (such as hosting, analytics, crash reporting, and customer support tools) under appropriate contractual safeguards.
• Legal compliance: to comply with laws, lawful requests, or to protect rights, safety, and security.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to applicable law.
• With your consent: when you direct us to share information.

5. User content and license

By submitting User Content, you grant us a worldwide, royalty-free, sublicensable license to host, store, process, and use your User Content solely to operate, maintain, and improve the Service. We do not publicly display your photos or content without your express consent.

6. Retention

We retain information for as long as necessary to provide the Service and for the purposes described in this Policy, unless a longer retention period is required or permitted by law. Support communications may be retained for reasonable recordkeeping and to resolve disputes.

7. International transfers

Your information may be transferred to and processed in countries outside your jurisdiction. Where required, we use appropriate safeguards for cross-border transfers.

8. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or export your Personal Data, and to object to or restrict certain processing. To exercise rights, contact us at support@12percent.app.

9. Security

We use administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is 100% secure.

10. Children’s privacy

The Service is not intended for children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect Personal Data from children.

11. Changes to this Policy

We may update this Privacy Policy from time to time. Updates become effective when posted on this page. We may provide notice for material changes as required by law.

12. Contact us

If you have questions or requests related to this Privacy Policy, contact us at support@12percent.app.